Is your website traffic flat? Or worse, declined?
You keep waiting for that search engine optimization (SEO) you just added to start working, but so far, nothing! You might have been even promised results and you’re left shaking your head.
Here Are 4 Ways to Increase Web Traffic
1. You Really Do Need SEO Setup
This is an ever-evolving animal. Google (and others) have a revolving algorithm that determines who gets put on top of the search results. Pick a very specific keyword for each page and post. That’s how you will get put to the top the fastest! Having a unique keyword will make you stand out.
If what you have isn’t working, try another word. Here’s a resource to check your key words. My go to plugin for SEO is Yoast SEO. This article will give you much more info on SEO and Keywords.
2. Use Google Search Console
Google Search Console is free and will help you find words to use for SEO; it will also show you what people were searching for to find your site and the number of hits you’ve had. You just have to have a Google account to make a search console.
3. Be Verified on Google My Business
“Local Search” is your new best friend, so be on Google My Business. There are ways that search engines will point users to local establishments when you are 1. closest AND 2. meet the search criteria. So when someone types “mens jewelry wilmington nc” into a local search, they will only see businesses that have “mens jewelry” as keywords closest to the center of Wilmington, NC.
To make sure you are verified, sign up for Google My Business here. Fill in as much info as you can, but most importantly your local address, business phone and website. Then be sure to have your business verified, usually by mail.
Then sit back and watch your business pop up in Google Maps searches! You can even download the Google Business App.
4. Stand Out From The Crowd
Whenever you notice your competition is not doing something that you know is popular, do it! For example: Your competition isn’t making videos. Video is so popular right now! So make some videos. Don’t be afraid, either. They never start out the best, but over time, you’ll get the hang of it.
One Step at a Time
There’s always more we can do to improve our SEO! Don’t let some email or marketer tell you they have the secret to getting you to the top of the search results. There IS NO secret!
If there’s anything I can do to clarify or help you wade through the SEO soup, please reach out. I’m happy to help or point you in the right direction.