Get More Web Traffic

What You Need to Know

Is your website traffic flat? Or worse, declined?

 

You keep waiting for that search engine optimization (SEO) you just added to start working, but so far, nothing! You might have been even promised results and you’re left shaking your head.

 

Here Are 4 Ways to Increase Web Traffic

 

1. You Really Do Need SEO Setup

This is an ever-evolving animal. Google (and others) have a revolving algorithm that determines who gets put on top of the search results. Pick a very specific keyword for each page and post. That’s how you will get put to the top the fastest! Having a unique keyword will make you stand out.

If what you have isn’t working, try another word. Here’s a resource to check your key words. My go to plugin for SEO is Yoast SEO. This article will give you much more info on SEO and Keywords.

2. Use Google Search Console

Google Search Console is free and will help you find words to use for SEO; it will also show you what people were searching for to find your site and the number of hits you’ve had. You just have to have a Google account to make a search console.

3. Be Verified on Google My Business

“Local Search” is your new best friend, so be on Google My Business. There are ways that search engines will point users to local establishments when you are 1. closest AND 2. meet the search criteria. So when someone types “mens jewelry wilmington nc” into a local search, they will only see businesses that have “mens jewelry” as keywords closest to the center of Wilmington, NC.

To make sure you are verified, sign up for Google My Business here. Fill in as much info as you can, but most importantly your local address, business phone and website. Then be sure to have your business verified, usually by mail.

Then sit back and watch your business pop up in Google Maps searches! You can even download the Google Business App.

4. Stand Out From The Crowd

Whenever you notice your competition is not doing something that you know is popular, do it! For example: Your competition isn’t making videos. Video is so popular right now! So make some videos. Don’t be afraid, either. They never start out the best, but over time, you’ll get the hang of it.

 

One Step at a Time

 

There’s always more we can do to improve our SEO! Don’t let some email or marketer tell you they have the secret to getting you to the top of the search results. There IS NO secret!

If there’s anything I can do to clarify or help you wade through the SEO soup, please reach out. I’m happy to help or point you in the right direction.

3 Myths to Starting an Email Campaign

Email Campaign Ripple Effect

Start an Email Campaign!

But do as I say, not as I do.

So you have a small business?  You have a limited (or no) marketing budget. Your time is very precious, but you want to connect with your customers or start an email campaign.  Sound right?  Well I agree and often don’t heed my own advise!

Emailing your fans and customers probably doesn’t seem to fit your schedule, then.  Few in the small business world do as awesomely consistent job with email marketing.  There’s always a “good” reason to put it off.  Topping the list seems to be: “I really don’t see a a direct return on this investment” and “I’m really not a writer” or “I hate getting emails, so they probably do too!”

Can I change your mind?  Since email marketing is (mostly) FREE, AND still has the greatest return on investment (ROI), then there must be something to it!

 

The 3 Myths

1. Email Doesn’t Provide a Good Return of Investment

Your email (as long as it isn’t marked as SPAM) WILL HIT your customers’ inbox 100% of the time!  How much time do you spend on Facebook or Twitter?  On average, less than 20% of those posts on social media will be fed to your followers.  That’s all!  Then why not spend a fraction of the time targeting a multitude of people?

How many times do you check your email each day?  Many people start and end their day checking their inbox.  Then, during the day, they check it several times.  Plan your email to send at a convenient time for your customers. Make it catch their eye and they will read it or come back to it.

 

2. I’m Not a Writer

Most people aren’t writers.  You don’t have to be.  Just pick your best time of the day and week that you aren’t trying to pressure yourself to be creative.  Then it’s just about practice.  Don’t try to make it the perfect newsletter.  Getting things done is better than perfection!

 

3. I Hate Getting Emails, So They Probably Do Too

Think again.  If you are sending information that your fans want, then why would they hate getting it?  There will be some on your list that never should be on your list.  Or were on the list for a season and now aren’t needing your information.  But it you target very specifically to these different groups of people, then BINGO.  Think about what value you can add to their world.  Then provide it!

Start by answering “what one or two questions to you always get people asking you?”  Then answer the question(s).  Provide a discount for the Holidays or offer a special invitation.  Share a story.  You might not get people to read your whole email, but if you are consistent in sending messages, eventually you will get noticed, or eventually they will have the time.

If you need additional information or help with this topic, I’d be happy to help.


 

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