Make a Website Yours – It’s Simple

Getting a website going doesn’t feel like small potatoes!  Creating logos, styling, creating the content, and cost can all seem so overwhelming. Where do I start?  Is it worth the investment?

Well, listen up!  I’ve got you covered.  I’ll share a few things to ease your mind.

Let this information sink in:  About 81% of adults have a smartphone and use it over 1 1/2 hours a day to look at media (stats by Nielson Co.).  It’s wild to think about!  That’s a whole lot of eye balls potentially viewing your products or services!

3 Benefits of a Self-Hosted Website

1. A Website Makes You Visible

It’s a noisy, distracting world out there.  How is your business seen unless it stands above the crowd?  Window shopping is now done by searching Google (notice I didn’t say Facebook) before making a purchase.  Your website becomes a platform for you to stand above the crowd.

2. You Can Be Heard

A website is your place to be heard.  Here’s where you share the heart of your business. Once you capture their attention, you are able to provide value to these prospects, even on a large scale.
You’ll then also be able to:
  • Provide Value
  • Give Credibility
  • Convey Your Company Values
  • Make Your Business Legitimate
  • Provide Another Marketing Channel

3. Engage With Your Audience

Social media has changed the way we do business.  A website is no different!  You can engage with your REAL customers that come to your site, collect information, gather feedback, and more!

 

Don’t Make It Too Complicated

Here’s what you need…

1. You need a website name (domain name).  Need help choosing a name?  Check out this article here.

2. You’ll need, well, a website.  This is the creative aspect and initial investment.  This may help you see what services you’d need.

3. Then you’ll need a company to “host” the website on their computer.

The hardest part is gathering good content and quality pictures!

All of these things can be done on your own or done with the help of a web design or marketing company.  Obviously the cheapest, but sometimes least professional way, is doing things all on your own.  If you are gifted this way, great!  I’m happy to be a resource for you to call with questions.

Doing it yourself can be tiring, though.  If it would distract you from what you really need to spend time doing, then have someone help you.  But avoid the temptation of using sites like Wix, Squarespace or WordPress.com, which you wouldn’t fully own in the end.

I’d love the opportunity just to talk with you about your specific situation and how we can meet your individual needs.

 

3rd Annual Earth-day FREE Recycling

Our 3rd Annual Earth-Day FREE Recycling Event Takes Place April 13-23rd! 

We are excited to be able to help you out around the house while keeping electronics from our landfills.  Since we are a computer company, we can’t think of a better way to help out!  We are also extending the recycling this year to include batteries (any household type, including lithium) and those mercury-containing light bulbs.

If you are local and want to participate, read more…

Get More Web Traffic

What You Need to Know

Is your website traffic flat? Or worse, declined?

 

You keep waiting for that search engine optimization (SEO) you just added to start working, but so far, nothing! You might have been even promised results and you’re left shaking your head.

 

Here Are 4 Ways to Increase Web Traffic

 

1. You Really Do Need SEO Setup

This is an ever-evolving animal. Google (and others) have a revolving algorithm that determines who gets put on top of the search results. Pick a very specific keyword for each page and post. That’s how you will get put to the top the fastest! Having a unique keyword will make you stand out.

If what you have isn’t working, try another word. Here’s a resource to check your key words. My go to plugin for SEO is Yoast SEO. This article will give you much more info on SEO and Keywords.

2. Use Google Search Console

Google Search Console is free and will help you find words to use for SEO; it will also show you what people were searching for to find your site and the number of hits you’ve had. You just have to have a Google account to make a search console.

3. Be Verified on Google My Business

“Local Search” is your new best friend, so be on Google My Business. There are ways that search engines will point users to local establishments when you are 1. closest AND 2. meet the search criteria. So when someone types “mens jewelry wilmington nc” into a local search, they will only see businesses that have “mens jewelry” as keywords closest to the center of Wilmington, NC.

To make sure you are verified, sign up for Google My Business here. Fill in as much info as you can, but most importantly your local address, business phone and website. Then be sure to have your business verified, usually by mail.

Then sit back and watch your business pop up in Google Maps searches! You can even download the Google Business App.

4. Stand Out From The Crowd

Whenever you notice your competition is not doing something that you know is popular, do it! For example: Your competition isn’t making videos. Video is so popular right now! So make some videos. Don’t be afraid, either. They never start out the best, but over time, you’ll get the hang of it.

 

One Step at a Time

 

There’s always more we can do to improve our SEO! Don’t let some email or marketer tell you they have the secret to getting you to the top of the search results. There IS NO secret!

If there’s anything I can do to clarify or help you wade through the SEO soup, please reach out. I’m happy to help or point you in the right direction.

12 Dayz of Christmas Giveawayz

Join us Dec 14th-25th while we give away prizes at random to those who are on our email list that participate!  Go to http://bit.ly/2BgxNzC to signup and get the details!  Win gift cards, ear buds, books, a blue tooth shower speaker, Amazon Dot and more!

We appreciate the opportunity to do what we do for you.  This is our way of saying “Thanks for a great 2017”!