3 Myths to Starting an Email Campaign

Email Campaign Ripple Effect

Email Campaign Ripple Effect

Start an Email Campaign!

But do as I say, not as I do.

So you have a small business?  You have a limited (or no) marketing budget. Your time is very precious, but you want to connect with your customers or start an email campaign.  Sound right?  Well I agree and often don’t heed my own advise!

Emailing your fans and customers probably doesn’t seem to fit your schedule, then.  Few in the small business world do as awesomely consistent job with email marketing.  There’s always a “good” reason to put it off.  Topping the list seems to be: “I really don’t see a a direct return on this investment” and “I’m really not a writer” or “I hate getting emails, so they probably do too!”

Can I change your mind?  Since email marketing is (mostly) FREE, AND still has the greatest return on investment (ROI), then there must be something to it!

 

The 3 Myths

1. Email Doesn’t Provide a Good Return of Investment

Your email (as long as it isn’t marked as SPAM) WILL HIT your customers’ inbox 100% of the time!  How much time do you spend on Facebook or Twitter?  On average, less than 20% of those posts on social media will be fed to your followers.  That’s all!  Then why not spend a fraction of the time targeting a multitude of people?

How many times do you check your email each day?  Many people start and end their day checking their inbox.  Then, during the day, they check it several times.  Plan your email to send at a convenient time for your customers. Make it catch their eye and they will read it or come back to it.

 

2. I’m Not a Writer

Most people aren’t writers.  You don’t have to be.  Just pick your best time of the day and week that you aren’t trying to pressure yourself to be creative.  Then it’s just about practice.  Don’t try to make it the perfect newsletter.  Getting things done is better than perfection!

 

3. I Hate Getting Emails, So They Probably Do Too

Think again.  If you are sending information that your fans want, then why would they hate getting it?  There will be some on your list that never should be on your list.  Or were on the list for a season and now aren’t needing your information.  But it you target very specifically to these different groups of people, then BINGO.  Think about what value you can add to their world.  Then provide it!

Start by answering “what one or two questions to you always get people asking you?”  Then answer the question(s).  Provide a discount for the Holidays or offer a special invitation.  Share a story.  You might not get people to read your whole email, but if you are consistent in sending messages, eventually you will get noticed, or eventually they will have the time.

If you need additional information or help with this topic, I’d be happy to help.


 

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Mark is an entrepreneur from Greensboro, NC. He began working with WordPress in 2002 and has since been fine-tuning his webpage experience with the designing of e-commerce websites and blogs for businesses. My Computer Solutionz was birthed in 2014 from his home mostly for web design and has grown into a well-established repair business in Greensboro, servicing both Macs and PCs.

Mark is a 1998 graduate of Elon College with a BA in Corporate Communications. He's a proud father to a 7-year-old girl, 1-year-old boy and husband to a precious wife.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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2 thoughts on “3 Myths to Starting an Email Campaign

  1. Good points Mark. I think more people read your email than indicate. But at 20%, that is an great return. Most people are better writers than they think – practice and give your customers something to chew on not useless info. Thanks.

    • Thanks for the feedback! It’s such a fast-paced world, getting noticed can be hard –with so much info out there, you really have to drive a point quickly. The 20% actually refers to the average number of Facebook fans that will be shown your post on Facebook. Then only a small fraction of 20% will read it. So if we say, for example, 25% of our audience takes the time to read the campaign, then 25% of email subscribers and just 10% (or less) of our Facebook Followers will read it. In that case, spend the time reaching those 25%!